WELCOME TO OUR SELLER'S RESOURCE PAGE
PierceSmith.com Real Estate handles all aspects of the selling-side of your real estate transaction, from initial listing through staging, comprehensive marketing, negotiations and final sale. On this page, you'll learn how we work with you as your selling agent, discover answers to frequently asked questions and find links to key resources to help you get started with your property selling experience.
Whether you're a first time property seller or one with substantial experience, you can be assured that Piercesmith.com Real Estate is an excellent choice for total confidence and complete satisfaction in handling the sale of your property.
Every Seller Works with a Personal Broker
At PierceSmith.com Real Estate, every Seller receives individual attention from a Personal Broker who is deeply knowledgeable about the property market, the competitive landscape and a wealth of financing strategies that can be an extra resource for potential buyers. Your Personal Broker combines this expertise with expert negotiation and closing skills, rigorous attention to detail, and the personal dedication to ensure your every need is met while in his care.
Most importantly, your Personal Broker is an award winning sales pro who understands the best tactics and strategies for marketing your property and works tirelessly on your behalf to sell your property in the shortest possible time for the highest possible price. At Piercesmith.com Real Estate our overriding goal is to make sure your selling experience is both fiscally and personally rewarding.
HOW WE WORK WITH YOU
Listing/Initial Consultation
We begin with an initial consultation to discuss the details of your listing, review your property and compare homes for sales in your neighborhood. We then complete a questionnaire which outlines such areas as your personal and financial goals, target sales timing, staging preparation, marketing strategies and much more. Together we outline a plan of action, define your expectations and set a timetable for next steps.
Preparing Your Home for Presentation to Brokers and Buyers
Helping you show your home in its most attractive light -inside and out - is our next step. We evaluate its curb appeal and offer suggestions for possible improvements, review interiors for necessary repairs and cleaning, consider the potential of making specific changes or upgrades for a higher sale price, and provide consultation on staging for maximum sales impact.
Customized Marketing Plans and Materials
We begin our preparation for marketing your property as soon as possible. We discuss with you the full range of marketing options available and utilize every approach that will help sell your home and convey that special WOW factor to clinch the sale. We utilize all appropriate media available, including a video walk-through for online access, full color brochures and one page flyers, aerial photography, magazine and newspaper ads and of course, MLS and International listing services. We begin to schedule mailings, broker and buyer open houses and contact our proprietary portfolio of potential buyers.
Cutting Edge Research and Technology
We also employ the latest technology to stay on the cutting edge of what it takes in today's Real Estate market to get your home or investment property sold. We pride ourselves on our extensive research and analysis of current real estate trends, details of competitive properties and the latest sales comparisons. We also utilize our up-to-the minute PRE-TEC© analysis and processing tool that not only streamlines every aspect of the selling process but also provides you with key market information and matches your needs to actual real time data to determine optimum listing price.
"Real Time" Data As an example, the chart below shows information to help determine the highest price for a home that will also sell in the least amount of time. The chart shows 2nd and 3rd quartile* (median prices divided by 4) bands in "Real Time." (Black) is the 2nd quartile Median Price for San Francisco zip 94118 (Pacific Heights). (Green) is in the 3rd quartile. Compare actual Days on Market: 3rd quartile (Blue) to 2nd quartile (Orange). Such accurate "real time" data helps set a price to meet your expected results. Other special home amenities such as a swimming pool, fireplace, decks, etc., will be weighted and factored in.
Pacific Heights Single Family Homes Only
Pacific Heights Condominiums Only
*Quartile = 25% of homes (1=most expensive; 2=upper-middle; 3=lower-middle; 4=least expensive) Chart focused 2 & 3
Additional Data Reports
To see more "real time" neighborhood charts and a wealth of additional market data, such as reports showing the latest home values and real estate trends, number of days until sold and comparative prices in your neighborhood click here.
You can also click here to receive via email the latest copy of Pierce Smith's Executive Summary showing real time data for single family homes and condominiums in Sausalito. Refinancing? Check the latest rates here.
To find the best rates in your area, compare a variety of refinancing options or explore a wealth of additional financial information, click here.
FREQUENTLY ASKED QUESTIONS
If your question needs a fast answer, simply phone or text Piercesmith.com at 415-302-2138.
How does the Bank Appraiser determine the market value of my home?
The Bank appraiser reviews the following key criteria to determine an appraised value of your home: - The distance from your property to recent comparable properties sold
- The number of months the various sold properties were on the market
- All comparable active listings
- How many of the comparable listings are within 20% of the size of your property
- Adjustments made are based on no more than 10% for each line item feature of each comparable property
- Any adjustments relative to local economic impacts such as multiple short sales* in the area
Keep in mind that your property must appraise for at least 80% of the price you list it at or many buyers may not be able to get a loan.
* A "short sale" is the sale of a property that is sold for less than the seller owes on it. Click here to learn about HAFA, a new Government Program How do I go about selecting the best Real Estate agent for me?
Since your best interests are served by educating yourself, it is always a good idea to interview two or three agents to find one that you trust, has the sales expertise and service orientation you want and is one that you feel comfortable working with. In general, an agent who is also a broker is usually more committed to real estate "know how" and has more real estate sales education. Click here for the 10 important questions to ask when selecting a realtor.
How do I sell my home discreetly and quietly without signs, any overt advertising, MLS or open houses?
For Sellers who wish to place their home on the market without utilizing traditional visible sales approaches, we will provide discreet direct presentations of your property to potential buyers through our professional network and our proprietary prospect portfolio.
How do I get listed in the Luxury home markets nationwide?
We enter every listing on nationwide internet sites as well as The Wall Street Journal, both print and online. We can also discuss a wide range of additional listing options, which may be appropriate for your property. How do I get my home listed in International Markets worldwide?
In the current housing market, more buyers are coming from overseas now than ever. To take advantage of potential buyer interest outside the United States, we provide international advertising as a must service for all luxury homes we list. How do you determine the listing price of my home when using metric analysis?
First, we look at a number of personal factors, such as your motivation for selling, your financial goals and ideal timing, and have you complete a questionnaire, which we then analyze and discuss with you to determine next steps. We then prepare a "Probability Scale" chart which outlines the likelihood of a sale at various prices and corresponding time frames. This analysis can pinpoint a range of probability at each price you choose. These facts will help you decide and predict your desired result. Will it increase the value of my home to upgrade to green technology and materials before placing it on the market?
For some buyers, green technology and/or construction and design materials are a key attraction in any home they consider for purchase. However, many buyers are not looking for a green home exclusively. If your home needs upgrades or specific repairs before it is ready to be placed on the market, it could add value to choose green products and materials when making any changes. For more information on what impact going "green" would have on the value of your home, click here. PierceSmith.com Real Estate can provide consultation in sustainable and healthy home environments, including energy and water conservation and green building options to reduce operating costs and increase your home's value. Click here to learn more about our client co-op program.
How can I sell my home at the highest price in the least amount of time?
In general, many variables count: price, availability, market conditions, mortgage interest, ease of showing, home presentation (curb appeal), staging, and a hardworking, aggressive, skilled Broker! Statistics show that 85% of buyers search the web for listed properties an average of 3 months before selecting an agent to present with a list of possible properties they're interested in. To attract these online searchers, we maximize web exposure impact with access to aerial, video, and still photography on over 130 web sites. Your home is dramatized as a "dream fulfillment" pictorially and verbally. We also keep a dynamic database of buyers throughout your market and abroad in various price ranges by tapping into all Broker networks. How much do I pay in closing costs?
We can estimate the closing costs for you. The escrow officer will give you an official amount later in escrow.
All the paperwork is time consuming. Is there a paperless technology alternative?
Yes, at Piercesmith.com Real Estate we offer completely paperless transactions that are fully compliant, totally secure and take just minutes from sending to receipt. To do this, we utilize our proprietary PRE-TEC© analysis and processing tool which includes all tipping point technology used in our real estate practice. Here's how we handle paperwork: - At the time of any signing, in advance, you receive a study binder containing exactly what you will be signing.
- Prior to signing, we schedule a Q&A meeting and complete the actual signing directly onto a computer screen. This takes about 15 minutes.
- Almost instantly you receive an email or fax (whichever is preferred, or both) of what you signed, as does each buyer, seller, broker and escrow officer involved.
- Additionally, we provide a 3-5 year permanent backup of all documents.
If you wish, you may choose to "opt-out" of a paperless transaction.
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